Paid Advertising on Facebook And Instagram – Pros And Cons

On the first day, there was Facebook and it was good. On the second day there was Instagram and it was better. On the third day, the board members decided not to let anybody have decent marketing on either for free, and it was worse. But is it dead?

Being relatively new to the social media advertising game, I have to more or less take the word of the old-timers here when they say that organic Facebook marketing used to net you likes and follows as long as you put out good content. Being even later to the Instagram game, one sees years-old profiles with tens of thousands of followers, putting out marginal content, and the myths of hashtag glory fuelling dozens or hundreds of followers a day start to ring true.

We have recently both taken over established brands’ social media and launched brands from the first post, so we can provide some insight into how the platforms have changed. Through managing social media as well as providing digital marketing for a variety of insights, we have some first hand insights into just how tough it’s become.

To start with Facebook, in the last year and a half we took over social media for brands with over 1500 followers each. We would do our daily, or 3-4 posts per week quota, and would see numbers like 38 impressions, 131 impressions and zero engagement. Now we understand that upon acquiring Instagram, Facebook has become more about solidifying your brand rather than expanding it, so you won’t be attracting new clients organically, per se. Fine, but what about our existing followers, how are the posts not being shown to them? The answer as Facebook would tell you is that organic reach dropping to below 2% in some cases is a result of ever increasing amounts of users on news feeds, thus making the odds of your post being seen drop. Of course, Facebook is pushing for ever increasing amounts of users because they’ve altered the algorithms in order to make it a paid advertising platform, rather than organic reach. That’s all well and good, it’s their company and they have quarterly reports to juice. Hold on for a solution while we address Instagram…

…which has essentially suffered the same fate. Whereas even a year ago we run a campaign from the first post of an account, using hashtags to grow an audience and we’d get dozens of new followers per day. But as recently as yesterday (December 12), a new update to Instagram revealed what to me is a disturbing trend: under “View Insights” it now shows how many of your impressions come from hashtags versus your followers. I should digress here; a year or more ago on our company Instagram page we would routinely get multiple thousand impressions and 70-100 likes. Now we get the same amount of likes but 1/5 the impressions, with double the followers. Also, pages we’re running get at most 200 impressions per post, but routinely 60-100 likes. Back to the View Insights issue, only 1/4-1/3 of our impressions are from hashtags, and only between 1/3-1/2 of our organic-to this point-followers base sees our posts. So your followers see it less, and hashtags don’t produce enough organic impressions anymore to build a follower base. So how to build an organic follower base in the new algorithm age of Instagram? You can’t, short of being a well established brand or having some degree of fame. instagram image search

The point is, now that we’re all addicted to crack, the dealer is making us pay. This is understandable, maybe even expected. But how to navigate this new paradigm? The reality is you now need paid ads, strategically placed and bought. This doesn’t mean clients need to spend tens of thousands of dollars, but you need to put in more work to discover how to target for your product, what works as an ad, what is too “selly” and be vigilant to the trends within Ads Manager. This doesn’t mean no one needs a regular Instagram or Facebook posting schedule; it shows stability of a company and helps craft brand awareness. Imagine seeing a good ad then checking their Instagram or Facebook pages and only seeing a post every two weeks. But the days of passing oneself off as an organic social media wizard are more than likely over.

A better understanding is that Facebook and Instagram are now fully established advertising platforms, rather than social media. Their raison d’etre is to SELL ads, not let you reap the benefits of their platform for free. It was too good to last, and it didn’t. As potential clients of a social media marketing firm, understand that anyone promising truly organic growth-especially from a new brand/ company/ product is either fooling themselves or you. You will need to maintain “social media” pages, but if the bulk of your expenditure isn’t going towards ads and ad management (the “new” social media management), you’re wasting your money and time.


Medical Marijuana And Its Usage

Despite the proven benefits of medical marijuana, its use and sale continues to be the center of several political and emotional debates. Researchers believe that cannabidiol is very low in toxicity and thus its benign nature could help in numerous diseases and health conditions.

If you are searching for CBD products in Myrtle Beach, you may find it being sold in several forms as CBD dietary supplements, as pain relievers in the form of oil or tinctures as well as CBD edibles which are usually in high demand. Cannabidiol oil derived high quality hemp is often mixed with hemp seed oil and sold in different concentrations. Consumers using Cannabidiol products for relief from their immediate health condition should choose a Cannabidiol product and delivery system that best serves their needs. However, it is always advisable that people consult medical professionals and select only labelled CBD products prior to using them.

Cannabidiol topicals for sale derived from hemp are non-psychoactive and does not give the feeling of getting a high from either inhaling or directly consuming CBD rich hemp products. Cannabidiol, unlike THC does not affect the CB1 receptors in the human brain. Thus, the use of CBD can negate the psychoactive effects of THC as well.

Cannabidiol and its infused products like CBD coffee or tea are available in various palatable flavors. Such products offer therapeutic benefits and are also known to provide relief in cases of nausea and vomiting. CBD products work as anti-inflammatory agent providing analgesic effects. Studies say that coffee and cannabis can provide some synergistic effects. There are almost a dozen wellness stores in and around CBD Charleston Sc who sell consumable CBD liquids and vape oil. This area is quickly emerging as one of the best places to buy premium quality Cannabidiol at remarkably low prices.

Most of the health stores offer a variety of Cannabidiol herbs, tea and coffee blends, oils and many other holistic supplements and juices. Whether you are a first time CBD user or an experienced enthusiast, you can check out the shops around South Carolina to purchase what you need. If you find it difficult to step out of your door, there are a number of online retailers selling quality CBD products at affordable prices and willing to deliver the ordered products to your home.

Some of the benefits of CBD and caffeine in combination are: buy bud online

Cannabidiol can ease anxiety – CBD infused coffee can be stimulating without triggering any stress and anxiety. CBD and caffeine together interact with adenosine in the body which acts as a calming neurotransmitter and helps your body determine when it needs to sleep or stay awake. Research suggests that CBD could improve your body’s response to adenosine and thus little CBD can ease nervousness induced by caffeine.
Cannabidiol acts as an energizer: CBD infused beverages like coffee can provide an analgesic effect and relieve muscle and joints tensions with its anti-inflammatory properties.
Cannabidiol and caffeine serve as effective antioxidants: Since both coffee and CBD are graded as superfoods, the anti-oxidants present in them can offer and support healing benefits to the cells acting as anti-ageing agents.


3 Effective Ways to Curtail iOS App Size

With time technology is evolving and the iOS app development industry is also coming up with several enhancements. As you already know that there is no concept of external storage in this iOS platform, you have to manage the applications in such a way so that handling everything becomes smoother within the given space. Hence, it is very challenging for the developers to devise such applications that are not excessively space-consuming yet offers amazing features. Here is a list of a few effective ways to curtail the iOS app size.

Read more: buy ios installs

#1 App Thinning

This is arguably the most favoured way to optimise the iOS applications. In this process, the entire coding part is divided into shorter fragments. Thus, the users can only download the required application file instead of downloading the entire bulk of codes. However, this special feature is available on iOS 9 version along with other advanced upgrades.

Nowadays, with the increased popularity and usage of the multimedia, the complexities of the iOS app development process has increased. Different versions of app design, different architectures – collectively, everything is impacting on the overall size of an application. With the efficient help of this app thinning method, the size of such apps can be reduced resulting in better and faster app experience.

#2 Bitcode

Bitcode is utterly favoured by most of the iOS app developers due to the facilities it provides. When a new or an upgraded version of an application is released, the developers do not need to re-submit or to upload the latest version again to the App Store. With the help of this bitcode facility, the application can be re-optimised and compiled and can be stored in the App Store directly. Using it, making any change is possible in the app version that is already existing in the App Store. Hence, it is easily understandable that the process is very time-efficient.

#3 Asset Slicing

This asset slicing method not only helps to trim down the overall iOS app size but also helps to diminish extra weight from internal storage. This process is all about bundling the app assets depending on the device that is being used. You can select your targeted devices and can create different resolutions for all the images that are being used. XCode is such a simulator that would help you to get various app versions of the targeted devices.

Apart from all these aforementioned ways, you can pay special attention to manage on-demand resources while devising an iOS application. This would also help you to diminish the overall app size in a significant manner.


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How to Bet and Make Money Online

Online betting has become popular these days as it is a convenient way to place your bets, enjoy your favorite game, and make extra cash. It is indeed extra fun and exciting to place a bet on a game, as it will make the game more exciting to watch and the game results more thrilling.

However, it is also very important to keep in mind some online betting tips that will help you make more wins than loses. Keep in mind that you are also putting your money at stake and it is not a good thing to just place your bet 안전공원 without even having a good chance of making money from it.

Keep in mind also that although online betting is a lot more convenient than the traditional way of betting, there are also risks involved in it, thus it is also wise for you learn a few online betting tips to increase your chances of winning your bet.

Bet only on a game that you know and you think will give you good chances of winning. Sometimes you may feel bored and you just want to have fun betting on some game on TV, but then again, you might not be doing a good move. Select your games and make sure you have a strong opinion on your chances of winning your bet.

Of course, you have to bet less if you have been losing and bet more if you are winning. Of course, you have to be disciplined in not trying to bet more to chase your losses. This will most likely lead you to losing more.

Always have control on your playing speed. If you want a fun and exciting betting, you have to have control on your playing speed to be able to enjoy the amount that you intend to bet. Betting too fast may burn your bankroll at an instant.

To help you keep your pace, take regular breaks with your betting. Gambling is not just all fun but it can also be stressful as well. If you have been on the winning streak, then you might want to consider betting more but then again, take time to have a break as well. This will also freshen up your mind and make you active for the next round of betting.

Also one of the important online betting tips that you have to keep in mind is to keep cool. Do not bet if you are emotionally down or if you are frustrated. Indeed, it is important to consider your emotions and your feelings if you are into some risky ventures such as gambling.

Of course, you have to enjoy as well. Online betting is fun and exciting so don’t forgo the fun and excitement as you try hard to make a win. If you are focusing much on hitting the jackpot and end up too stressed to enjoy the game, you might not be able to appreciate the fun and excitement of online betting.


What Is An Omnichannel E-commerce Platform?

Omnichannel is an ever-growing method that companies across the world are using to draw customers in. An omnichannel e-commerce platform blends the divide between digital and physical buying and selling – enhancing the customer’s online experience. No matter where the customer is located, they can find a product or service, giving them the freedom to choose whether they buy it online or in a physical store. The technology allows to not only automate sales, but the flexibility that it brings allows for repeat purchases and a loyal customer base.

Why You Should Have An Omnichannel E-commerce Platform in Singapore
If you are thinking about starting an e-commerce business in Singapore, branching your product out so that it can be bought online or creating an omnichannel e-commerce platform, there is no better time than now. An e-commerce hu b that is ever-growing in popularity due to the number of online shoppers, it’s clear that an e-commerce business can become extremely successful in working within the market.

If you introduced an omnichannel platform, you will be able to target online customers who are looking for a convenient method of purchasing, giving them the freedom to buy it either online or to find the item/service near to where they live. This is an invaluable way of growing your business, through a way that appeals directly to the customers.

Compared to its neighbours, “Singapore also has the highest percentage of the population making digital payments, with 84 per cent having made digital payments in the last year” . Alongside the increase in online shoppers and digital payments, it’s clear that the industry as a whole has grown – with e-commerce platforms such as Lazada accumulating millions of loyal customers. This statistic is just one of the reasons as to why you shouldn’t only start an e-commerce business within the country, but adopt a omnichannel approach which can target a wider audience.

With this significant rise, it’s the perfect opportunity to either start a business or extend your physical store by adding an omnichannel online platform. And by creating an omnichannel e-commerce platform, you can stand out from the crowd, offering your customers an even greater online and physical experience.


Tips For Finding a Cosmetic Dentist

Cosmetic dentistry is gaining in popularity among dentists. Whereas insurance doesn’t pay money for most cosmetic dentistry work, people are willing to pay for work to enhance their teeth and smile. Increasing numbers of general dentists are taking classes to improve their cosmetic dental skills and that they are increasing their practices to offers cosmetic dentistry services.

Typically, most dental work is important in the time it takes and the money it costs. Cosmetic dental work includes teeth whitening, replacement of gold fillings with white ones, veneers that for good recover the teeth, implants that artificially replace lost teeth, or bonding to repair chipped or broken teeth. Because this is an extremely specialized field, it’s necessary to find a reputable, experienced cosmetic dentist before you consider having any of this work done. Consider the following tips as you look for a cosmetic dentist.

Cosmetic Dentist Search Tip #1: ask people regarding their dentists. One of the most effective ways to find a good cosmetic dentist is to ask people you recognize about their experiences with cosmetic dental work. If you simply want teeth whitening, then you won’t need to look very far to find a dentist with this type of experience. But if you’re interested in having porcelain veneers done on your teeth, then you might want to find somebody who has had similar work done to find out about their experience with the dentist that did the work.

Cosmetic Dentist Search Tip #2: call the dentists you are considering. Once you have got a list of dentists, try to call them. Ask them about their hours and their terms of payment. Find out whether or not you’ll have to pay money for a consultation. Then, ask them about the dentist’s experience with the type of work you’d like to have completed. Determine that dentist you feel most comfy with and set up and appointment.

Read More: Family Dentist in Novi MI

Cosmetic Dentist Search Tip #3: Do some analysis on your own. One of the steps that people skip in having major work done on their teeth is doing an analysis of their own. While the internet isn’t always correct, see if you can find some smart articles and photos that designate the type of work you’re interested in having done. If you educate yourself about the steps that the dentist will need to want to get the smile you’re looking for, you’ll be able to better choose the right dentist for your needs.

Cosmetic Dentist Search Tip #4: Get a consultation. Once you’ve got chosen a dentist and educated yourself, you need to go get a consultation. Most cosmetic dentists can try this for no cost. Once you hear the dentist’s recommendations, you’ll be able to compare that with the analysis you have done to find out if you’re comfortable with having this dentist do the work. Usually, the cosmetic dentist will offer you an approximate price of the work on during that visit. If you are not comfortable with the dentist or the recommendations, don’t hesitate to obtain additional recommendations.


Go And Get That Hollywood Smile

You cannot live in this world and not have seen any pictures of Hollywood stars. You will of course notice their hair, their skin, and their makeup, but perhaps their smiles will really grab your attention. You may wonder how they do it, how they can keep their teeth so white and so shiny and so straight. The answer to that is cosmetic dentistry and if you too go for some of these procedures then you too can have the Hollywood smile. So many people tend to give up if they have teeth that are less than perfect but what they do not know is that they can fix those teeth and smile just like their favorite star.

When speaking of cosmetic dentistry Wisconsin dentists can tell you that it is about the only way that you too can get that Hollywood smile. If you want the pearly white teeth that stars flash in their photos then all you need to do is go to a cosmetic dentist and have your teeth whitened. It may take several sessions but rest assured that all those nasty stains will be gone. Just remember that if you smoke or drink lots of red wine or coffee then you may need to go in for teeth whitening maintenance as those habits can stain your teeth. Another way that you can get that Hollywood smile is by having your teeth straightened. But do you know that aside from making your teeth look nicer they will also help you with your oral hygiene? Straighter teeth lessen the occurrence of bad breath or cavities and even tartar and plaque buildup. A visit to a cosmetic dentist will open your eyes to the many procedures that you can undergo just to get better looking teeth. If you want to get your teeth straightened but do not like the metallic gleam of braces then there are some other teeth straightening procedures that your dentist can recommend just to straighten your teeth.

If you really want to get that gorgeous Hollywood smile of your very own then it would really help you to visit a cosmetic dentist. The first thing that you have to do is to look for a cosmetic dentist near you and go for a consultation so that you can decide which procedures you should undergo. You can also talk about your oral hygiene and how you can help to maintain the look of your new teeth if you need to undergo several procedures. If you want to look for a cosmetic dentist near you, it is a very simple task of looking online and also looking at the listings in yellow pages or in the newspapers.

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Free Slots Games and Getting to Know Online Casinos

Nowadays, there are so many casinos online that it can be a daunting task to know which ones are safe, which accept players from the USA, and getting back to the fundamentals, which ones have the best games.


Online Casinos emerged as a viable form of entertainment on the Internet with a few operators opening their virtual doors in 1995. Options in the past were limited but now there are literally thousands of options to choose from. For players in the United States, this list gets a little smaller because of the laws imposed by the UIGEA (Unlawful Internet Gambling Enforcement Act) but don’t worry, there are still many places to play.

Are Online Casinos Safe?

Yes, about 98% of online casinos are safe but just like in any profession, you will find a few bad apples. To start with, you want to ensure that the casino is licensed somewhere in the world and if they are licensed, they will tell you on their website. You also want to make sure that the casino runs on top-tier software like Rival Gaming or Real Time Gaming. Rival casinos are all licensed and regulated by the Government of Curacao while RTG casinos have varying licenses.

Finding a US Friendly Online Casino

Finding casinos online that offer games to US players isn’t always as easy as it sounds. When the US government passed the UIGEA in 2008, the bill made it incredibly hard, not to mention illegal, for financial institutions to process transactions for online gaming. And even though an online casino may be licensed somewhere in the world and run a legitimate business, the US will not legally allow it to operate within its borders. It’s important to note that it is not illegal for US citizens to play at online casinos but it is increasingly difficult to make a deposit in a casino. If the casino does offer games to US Players, rest assured they’ve found a way for you to deposit.

Free Slots Games Trials

One of the great things about playing online is that you can play many of their games like slots for free. There are a few ways this can happen. One is that the casino will offer you a free casino token to sign up on their site. This is a really fantastic offer because with your free money, also called no deposit bonuses, you can actually win real money without making a deposit. Another way to play free slots is through certain affiliate sites. Online casinos sometimes offer their flash games to sites to give players a taste of what’s on offer before they sign up. If you’re not ready to register at a casino and just want to play free slots, this can be accomplished quickly with just one click of your mouse.

Randy Mazzo is an 11 year veteran and consultant in the online gaming industry.


New Mexico Drivers License Requirements

It is a requirement that one have a driver’s license to drive on the roads of the state of New Mexico. Having a New Mexico driver’s license is required for residents of the state of New Mexico.

There are three types of driver’s license in New Mexico: Instructional Permit (or learner’s permit), Provisional License and Unrestricted Driver’s License.

Instructional Permit

One may drive with an instructional permit as long as there is a licensed driver over 21 sitting in the passenger seat. If you have a licensed driver over the age of 21 in the passenger seat, you may drive with an instructional permit. If you are at least fifteen, pass a written driving test and pass a vision screening you can obtain an instructional permit. A signed consent form from your parent or guardian is also required if you are under the age of eighteen.

There are a number of requirements and restrictions for an Instructional Permit: At least 15 years of age

Driver must currently be attending a Traffic Safety Bureau approved driver eduction class which has practice driving and DWI education

Driver has to have a qualified instructor in the passenger seat or

There must be a 21+ licensed driver who has been licensed for 3+ years in the passenger seat

Driver must keep the instructional permit for a minimum of 6 months

Provisional License

A provisional license will allow you to drive without having a supervisor in the passenger seat. A provisional license will allow you to drive without the requirement of having a supervisor in the passenger seat. Here are the restrictions and requirements.

· One must complete at least 50 hours of practice driving including at least ten hours of night driving

· A written and driving test must be passed as well as a vision test

· The age of 15 years 6 months must have been attained and an instructional permit must have been held for a minimum of 6 months

· For at least 90 days prior, the driver must not have been convicted of a traffic violation.